About Creator Gear

Who runs it

The one rule

Nothing appears here because it is plausible. A camera, a microphone or an editing app is listed against a creator only when that creator says they use it, in their own words, and the link to where they said it sits beside the claim. If the evidence runs out, the page says so instead of filling the gap: a creator with four documented items is shown with four.

How it is built

1. 1

   The sources are creators’ own channels.

   New uploads on each tracked creator’s YouTube channel are listed, and a video is read only when its title or description mentions the kind of equipment this site covers. For some creators, their own blog posts and interviews they gave to other publications are read too.

2. 2

   Each claim is extracted with the words behind it.

   A language model reads the video’s description, and its spoken transcript where the video has captions, and records each statement in which someone says they use a product for making or publishing content, or for work, together with the sentence that says it. Products only mentioned, compared or named as someone else’s are left out, and so are the food, games, clothing and everyday brands a video also mentions. Where more than one person speaks, each claim goes under the person who made it, and a claim that cannot be placed is dropped.

3. 3

   The quote is checked before anything publishes.

   A claim publishes straight away only when its quote names the product by something specific to it, such as a model number, or when the source itself links to that exact product. Anything else is held back until a person, or a second automated check that is told to answer “unsure” rather than guess, confirms it. A held claim that is not confirmed stays off the site. The same sentence repeated across one creator’s videos counts once.

4. 4

   Spoken quotes link to the second they were said.

   When a quote comes from a transcript, its link opens the video at that moment and the page shows the time, “at 4:12”. A quote from a description has no point in the video, so its link opens at the start.

5. 5

   The date is the source’s.

   Every citation carries the date its video or post was published. That date says when the creator said it, not that they still use it, which is why every claim on the site shows its date.

Where the reporting comes from

The outlets behind the most citations, by how many of their reports are cited here.

1. YouTube10,821 reports
2. tiktok.com13 reports
3. jamesqquick.com9 reports
4. matthewmoniz.com9 reports
5. froknowsphoto.com8 reports
6. primalvideo.com7 reports
7. jeffsu.org5 reports
8. noamkroll.com5 reports
9. robertoblake.com5 reports
10. itsmodernmillie.com4 reports
11. mariepoulin.com4 reports
12. baxter.photos2 reports

What a person checks

Rory Hansen sets these rules and works through the claims the automatic check holds back, alongside the second automated check: more than 1,300 have been judged by hand so far. Most citations publish automatically once their quote passes the check, so a person has not read every one before it appears. Anything reported as wrong is checked against its source and corrected or removed.

What the counts mean

A figure like “63 of 221” counts the creators this site documents, not every creator there is. That documented group grows as the archive does, so a brand can lose share without losing a single creator. Every percentage published here is printed beside the count it came from, for that reason. The monthly readings are frozen once a month is over and never edited afterwards, so a number cited in March is still the March number in June.

Independence

Disclosure: Creator Gear is a participant in the Amazon Services LLC Associates Program and may earn commissions from qualifying purchases made through links on this site, at no extra cost to you.

No manufacturer, retailer or agency has any influence over what appears here or in what order, and no one has ever been offered the chance to buy a place.