Creator Gear

Equipment trends

What the panel was playing at the end of every month from February 2023 to September 2026. Each reading counts the creators cited in that category as of that month, credited to whatever they were most recently reported using — so a quiet month repeats the last reading rather than collapsing to zero.

A share here is a share of the creators this site documents, not of the tour. That panel grows as the corpus does, which is why every percentage on these pages is printed beside the count it came from.

Creator tools

panel 104 · 44 months
All 83 brands

Cameras

panel 85 · 44 months
All 31 brands

Productivity software

panel 66 · 35 months
All 41 brands

Editing software

panel 60 · 25 months
All 50 brands

Camera equipment

panel 58 · 32 months
All 90 brands

Lenses

panel 56 · 30 months
All 29 brands

Microphones

panel 43 · 26 months
All 26 brands

Lighting

panel 39 · 26 months
All 34 brands