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Creator Gear

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categories ranked
22
still too thin to rank
1

Ranked by how many creators are cited using each item, across every published citation on record. A category is ranked only when its top item has at least 3 creators behind it. Counted . How citations are checked

By creator reachBy creator count

Cameras

All cameras
  1. 1
    iPhone
    94 creators
  2. 2
    Sony FX3
    52 creators$4,049.95
  3. 3
    Sony A7S III
    48 creators$3,699.99
  4. 4
    DJI Osmo Pocket 3
    35 creators$439.00
  5. 5
    Sony A7 IV
    31 creators$1,998.00

Lenses

All lenses
  1. 1
    Sony FE 24-70mm f/2.8 GM II
    23 creators$2,449.99
  2. 2
    Sony FE 16-35mm f/2.8 GM II
    14 creators$2,599.99
  3. 3
    24-70mm lens
    12 creators$1,798.00
  4. 4
    Sony 70-200mm
    12 creators$3,098.00
  5. 5
    Sony FE 24mm F1.4 GM
    11 creators$1,598.00

Camera equipment

All camera equipment
  1. 1
    DJI Mavic
    9 creators
  2. 2
    AntiGravity A1
    9 creators$1,599.00
  3. 3
    SmallRig cage
    8 creators$41.91
  4. 4
    SmallRig Magic Arm
    7 creators$19.99
  5. 5
    DJI Mini 4 Pro
    7 creators$759.00

Microphones

All microphones
  1. 1
    DJI Mic Mini
    27 creators$99.00
  2. 2
    DJI Mic 2
    25 creators$199.00
  3. 3
    Shure SM7B
    22 creators$439.00
  4. 4
    DJI Mic 3 Wireless Microphone System
    16 creators$259.00
  5. 5
    DJI Mic 3
    14 creators$143.00

Speakers

All speakers
  1. 1
    HomePod
    8 creators$349.00
  2. 2
    HomePod mini
    6 creators
  3. 3
    Audioengine A2+ Speakers
    3 creators$299.00
  4. 4
    Edifier R19U Compact 2.0 USB Speakers
    3 creators
  5. 5
    HomePod mini 2
    3 creators

Headphones

All headphones
  1. 1
    AirPods
    42 creators$119.95
  2. 2
    AirPods Pro 3
    17 creators$249.00
  3. 3
    Beats 360
    15 creators$349.99
  4. 4
    AirPods Pro
    12 creators$229.99
  5. 5
    AirPods Max
    9 creators

Lighting

All lighting
  1. 1
    C-Stand
    11 creators$315.00
  2. 2
    Aputure Light Dome II
    10 creators
  3. 3
    Aputure 120d Video Light
    10 creators$545.00
  4. 4
    Aputure 300D II
    8 creators$470.00
  5. 5
    Aputure 120D Mark II
    7 creators$1,849.00

Editing software

All editing software
  1. 1
    Adobe Photoshop
    58 creators
  2. 2
    Final Cut Pro
    56 creators
  3. 3
    Adobe Premiere Pro
    51 creators
  4. 4
    DaVinci Resolve Studio
    41 creators
  5. 5
    Adobe Lightroom
    39 creators

Recording software

All recording software
  1. 1
    OBS
    40 creators
  2. 2
    DJI Mimo app
    14 creators
  3. 3
    Adobe Audition
    13 creators
  4. 4
    Blackmagic Camera App
    11 creators
  5. 5
    OBS Studio
    9 creators

Coding software

All coding software
  1. 1
    GitHub
    32 creators
  2. 2
    Claude Code
    29 creators
  3. 3
    Cursor
    16 creators
  4. 4
    Visual Studio Code
    16 creators
  5. 5
    Codex
    15 creators

AI software

All ai software
  1. 1
    ChatGPT
    60 creators
  2. 2
    Gemini
    40 creators
  3. 3
    Claude
    26 creators
  4. 4
    Claude AI
    15 creators
  5. 5
    LM Studio
    14 creators

Productivity software

All productivity software
  1. 1
    Discord
    56 creators
  2. 2
    Notion
    42 creators
  3. 3
    Zoom
    31 creators
  4. 4
    Slack
    30 creators
  5. 5
    Gmail
    24 creators

Creator tools

All creator tools
  1. 1
    Epidemic Sound
    59 creators
  2. 2
    Storyblocks
    26 creators
  3. 3
    Artlist
    25 creators
  4. 4
    Canva
    20 creators
  5. 5
    Musicbed
    18 creators

Hosting platforms

All hosting platforms
  1. 1
    YouTube
    70 creators
  2. 2
    Twitch
    30 creators
  3. 3
    Squarespace
    24 creators
  4. 4
    Spotify
    18 creators
  5. 5
    TikTok
    16 creators

Ecommerce platforms

All ecommerce platforms
  1. 1
    Shopify
    14 creators
  2. 2
    Stripe
    10 creators
  3. 3
    ShopMy
    6 creators
  4. 4
    Gumroad
    6 creators
  5. 5
    Bandcamp
    4 creators

Membership platforms

All membership platforms
  1. 1
    Patreon
    58 creators
  2. 2
    Circle
    5 creators
  3. 3
    Floatplane
    4 creators
  4. 4
    YouTube Membership
    3 creators
  5. 5
    Kajabi
    3 creators

Computers

All computers
  1. 1
    Mac
    58 creators
  2. 2
    iPad
    57 creators$449.00
  3. 3
    MacBook Pro
    33 creators
  4. 4
    Mac Studio
    28 creators$2,449.00
  5. 5
    MacBook
    27 creators

Monitors

All monitors
  1. 1
    iPad Pro
    18 creators
  2. 2
    Apple Studio Display
    14 creators$1,599.00
  3. 3
    Pro Display XDR
    9 creators$4,999.00
  4. 4
    iPhone 15 Pro Max
    7 creators
  5. 5
    Apple Studio Display XDR
    6 creators$3,299.00

Peripherals

All peripherals
  1. 1
    Stream Deck
    11 creators$149.99
  2. 2
    Apple Pencil
    11 creators$129.00
  3. 3
    Logitech MX Master 3S
    11 creators$118.99
  4. 4
    Magic Keyboard
    10 creators$99.00
  5. 5
    Apple Pencil Pro
    10 creators$129.00

Storage

All storage
  1. 1
    Google Drive
    25 creators
  2. 2
    Dropbox
    13 creators
  3. 3
    Google Photos
    7 creators
  4. 4
    iCloud Drive
    5 creators
  5. 5
    Backblaze
    5 creators

Office furniture

All office furniture
  1. 1
    Husky Workbench
    4 creators
  2. 2
    Standing desk
    4 creators
  3. 3
    Herman Miller Aeron
    3 creators$660.00
  4. 4
    Herman Miller Embody Chair
    3 creators$1,250.00
  5. 5
    Secretlab MAGNUS Pro
    3 creators$1,098.00

Courses

All courses
  1. 1
    Skillshare
    17 creators
  2. 2
    Udemy
    5 creators
  3. 3
    Brilliant (Programming with Functions course)
    3 creators
  4. 4
    Master Motion Design Course with Ben Marriott
    1 creator
  5. 5
    The Gimbal Masterclass
    1 creator

Tracked, not yet ranked

Too few creators cited per item to order them meaningfully. It takes 3.