Press
Every figure on this page is counted live from the database, as of 11 November 2026. Quote it, and link to the page it came from so your readers can check it the way you did.
Contact
press@creatorgear.io reaches Rory Hansen directly. Media enquiries are answered ahead of everything else here; expect a reply the same day on a deadline, so say if you are on one.
Where it stands, 11 November 2026
- 42,961
- sourced claims
- 417
- creators documented
- 17,107
- distinct items
- 27,817
- videos, posts and interviews read
- 167
- frozen monthly readings
The sources behind the archive were published from 30 May 2006 to 7 November 2026, and the monthly series covers December 2012 to October 2026.
Available on request
- A single brand’s share over any period, with the counts and the panel at each point.
- A category’s full monthly series as CSV.
- One creator’s documented history, with the source behind every entry.
- Who switched between two brands, and when.
Most of this is already public — see the monthly readings — but a cut shaped to your story is quicker to write from, and costs nothing to produce.
Using the figures
Free to reproduce, credited to Creator Gear with a link to the page the number came from. One thing worth stating in any piece that quotes a share: these are shares of the creators this site documents, not of the whole field, and that group grows as the archive does. A brand can addcreators and still lose share. Counts are always printed beside percentages here for that reason, and a quoted percentage without its denominator will mislead your readers.
Boilerplate
Creator Gear is an independent record of the equipment creators use, assembled from their own videos, posts and interviews and tied back to them. Every one of its 42,961 claims links to the video, post or interview where it was said. It takes no payment from manufacturers, and its rankings are counts of cited usage that cannot be bought.
Methodology
How claims are collected, what is excluded, and how the counts work is set out on the about page. If something here is wrong, contact@creatorgear.io — corrections take priority.