Creator Gear

Camera equipment brand share

Every month from February 2024 to September 2026, counted as of the end of each month. The panel today is 58 creators — it was 12 in February 2024, so a brand can lose share here without losing a single creator.

Where it stands, September 2026

DJI

8/58 · 13.8%

SmallRig

4/58 · 6.9%

NOMATIC

3/58 · 5.2%

K&F Concept

2/58 · 3.4%

Peak Design

2/58 · 3.4%

Sony

2/58 · 3.4%

ADZERD

1/58 · 1.7%

Amazon

1/58 · 1.7%

AMBITFUL

1/58 · 1.7%

AntiGravity

1/58 · 1.7%

Benro

1/58 · 1.7%

Blackmagic Design

1/58 · 1.7%

Brevitē

1/58 · 1.7%

CFTGIW

1/58 · 1.7%

Clean & Clear

1/58 · 1.7%

Elgato

1/58 · 1.7%

Falcam

1/58 · 1.7%

Feiyu Tech

1/58 · 1.7%

Focusrite

1/58 · 1.7%

Fujifilm

1/58 · 1.7%

GINTOOYUN

1/58 · 1.7%

iFootage

1/58 · 1.7%

Jet Mag Pro

1/58 · 1.7%

Joby

1/58 · 1.7%

KDD

1/58 · 1.7%

Kimberly-Clark

1/58 · 1.7%

Kodak

1/58 · 1.7%

Kondor Blue

1/58 · 1.7%

Matt Granger

1/58 · 1.7%

Mondo Robotics

1/58 · 1.7%

Nitecore

1/58 · 1.7%

Obsbot

1/58 · 1.7%

PolarPro

1/58 · 1.7%

Prism Lens FX

1/58 · 1.7%

Sound Devices

1/58 · 1.7%

TELESIN

1/58 · 1.7%

Teradek

1/58 · 1.7%

Universal Audio

1/58 · 1.7%

Vallerret

1/58 · 1.7%

YoloLiv

1/58 · 1.7%

yuntop

1/58 · 1.7%

Zhiyun Tech

1/58 · 1.7%

Zoom

1/58 · 1.7%

Accsoon

none now

Apple

none now

Atomos

none now

Behringer

none now

Belkin

none now

Bloom

none now

Camerabotics

none now

Canare

none now

CineBack

none now

CRDBAG

none now

DEITY

none now

edelkrone

none now

Foto&Tech

none now

Framatica

none now

Freewell

none now

H&Y

none now

Hohem

none now

Insta360

none now

Kate

none now

Kupo

none now

Leica

none now

Libec

none now

Lightdow

none now

Mac Sports

none now

Manfrotto

none now

Matthews

none now

Megadap

none now

Moment

none now

Neewer

none now

NewBeeDrone

none now

Nikon

none now

Noga

none now

Panasonic

none now

PGYTECH

none now

PicoGear

none now

PMI Gear

none now

SmallHD

none now

Tenba

none now

Tiffen

none now

Tilta

none now

UGREEN

none now

Ulanzi

none now

Vaonis

none now

All charts share one scale, 0 to 40% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

MonthFromToCreators
Sep 2026TiltaNOMATIC1
Sep 2026SmallRigAntiGravity1
Sep 2026FramaticaObsbot1
Sep 2026DEITYSound Devices1
Sep 2026NikonJoby1
Sep 2026SonyDJI1
Sep 2026AtomosK&F Concept1
Aug 2026Red Rock MicroSmallRig1
Aug 2026NomaticTilta1
Aug 2026CameraboticsPolarPro1
Aug 2026TiffenTeradek1
Aug 2026PolarProNOMATIC1
Aug 2026FreewellYoloLiv1
Aug 2026DJINitecore1
Aug 2026TenbaBenro1
Aug 2026K&F ConceptNikon1
Aug 2026TiltaDJI1
Aug 2026Mac SportsKDD1
Aug 2026NEEWERSony1
Jul 2026SmallRigRed Rock Micro1
Jul 2026UlanziSmallRig1
Jul 2026Little King GoodsPolarPro1
Jul 2026ElgatoFreewell1
Jul 2026KateZhiyun Tech1

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