Camera equipment brand share
Every month from February 2024 to September 2026, counted as of the end of each month. The panel today is 58 creators — it was 12 in February 2024, so a brand can lose share here without losing a single creator.
Where it stands, September 2026
DJI
8/58 · 13.8%SmallRig
4/58 · 6.9%NOMATIC
3/58 · 5.2%K&F Concept
2/58 · 3.4%Peak Design
2/58 · 3.4%Sony
2/58 · 3.4%ADZERD
1/58 · 1.7%Amazon
1/58 · 1.7%AMBITFUL
1/58 · 1.7%AntiGravity
1/58 · 1.7%Benro
1/58 · 1.7%Blackmagic Design
1/58 · 1.7%Brevitē
1/58 · 1.7%CFTGIW
1/58 · 1.7%Clean & Clear
1/58 · 1.7%Elgato
1/58 · 1.7%Falcam
1/58 · 1.7%Feiyu Tech
1/58 · 1.7%Focusrite
1/58 · 1.7%Fujifilm
1/58 · 1.7%GINTOOYUN
1/58 · 1.7%iFootage
1/58 · 1.7%Jet Mag Pro
1/58 · 1.7%Joby
1/58 · 1.7%KDD
1/58 · 1.7%Kimberly-Clark
1/58 · 1.7%Kodak
1/58 · 1.7%Kondor Blue
1/58 · 1.7%Matt Granger
1/58 · 1.7%Mondo Robotics
1/58 · 1.7%Nitecore
1/58 · 1.7%Obsbot
1/58 · 1.7%PolarPro
1/58 · 1.7%Prism Lens FX
1/58 · 1.7%Sound Devices
1/58 · 1.7%TELESIN
1/58 · 1.7%Teradek
1/58 · 1.7%Universal Audio
1/58 · 1.7%Vallerret
1/58 · 1.7%YoloLiv
1/58 · 1.7%yuntop
1/58 · 1.7%Zhiyun Tech
1/58 · 1.7%Zoom
1/58 · 1.7%Accsoon
none nowApple
none nowAtomos
none nowBehringer
none nowBelkin
none nowBloom
none nowCamerabotics
none nowCanare
none nowCineBack
none nowCRDBAG
none nowDEITY
none nowedelkrone
none nowFoto&Tech
none nowFramatica
none nowFreewell
none nowGo Green Power
none nowH&Y
none nowHohem
none nowInsta360
none nowKate
none nowKupo
none nowLeica
none nowLibec
none nowLightdow
none nowLittle King Goods
none nowMac Sports
none nowManfrotto
none nowMatthews
none nowMegadap
none nowMoment
none nowNeewer
none nowNewBeeDrone
none nowNikon
none nowNoga
none nowPanasonic
none nowPGYTECH
none nowPicoGear
none nowPMI Gear
none nowRed Rock Micro
none nowSmallHD
none nowSpider Holster
none nowTenba
none nowTiffen
none nowTilta
none nowUGREEN
none nowUlanzi
none nowVaonis
none nowAll charts share one scale, 0 to 40% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart.
Who moved
A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.
| Month | From | To | Creators |
|---|---|---|---|
| Sep 2026 | Tilta | NOMATIC | 1 |
| Sep 2026 | SmallRig | AntiGravity | 1 |
| Sep 2026 | Framatica | Obsbot | 1 |
| Sep 2026 | DEITY | Sound Devices | 1 |
| Sep 2026 | Nikon | Joby | 1 |
| Sep 2026 | Sony | DJI | 1 |
| Sep 2026 | Atomos | K&F Concept | 1 |
| Aug 2026 | Red Rock Micro | SmallRig | 1 |
| Aug 2026 | Nomatic | Tilta | 1 |
| Aug 2026 | Camerabotics | PolarPro | 1 |
| Aug 2026 | Tiffen | Teradek | 1 |
| Aug 2026 | PolarPro | NOMATIC | 1 |
| Aug 2026 | Freewell | YoloLiv | 1 |
| Aug 2026 | DJI | Nitecore | 1 |
| Aug 2026 | Tenba | Benro | 1 |
| Aug 2026 | K&F Concept | Nikon | 1 |
| Aug 2026 | Tilta | DJI | 1 |
| Aug 2026 | Mac Sports | KDD | 1 |
| Aug 2026 | NEEWER | Sony | 1 |
| Jul 2026 | SmallRig | Red Rock Micro | 1 |
| Jul 2026 | Ulanzi | SmallRig | 1 |
| Jul 2026 | Little King Goods | PolarPro | 1 |
| Jul 2026 | Elgato | Freewell | 1 |
| Jul 2026 | Kate | Zhiyun Tech | 1 |