Cameras brand share
Every month from February 2023 to September 2026, counted as of the end of each month. The panel today is 85 creators — it was 13 in February 2023, so a brand can lose share here without losing a single creator.
Where it stands, September 2026
Sony
17/85 · 20.0%DJI
13/85 · 15.3%Canon
12/85 · 14.1%Nikon
9/85 · 10.6%Insta360
7/85 · 8.2%Panasonic
7/85 · 8.2%Apple
6/85 · 7.1%Blackmagic Design
1/85 · 1.2%Fujifilm
1/85 · 1.2%GoPro
1/85 · 1.2%Hasselblad
1/85 · 1.2%Kron Technologies
1/85 · 1.2%Meta
1/85 · 1.2%OM SYSTEM
1/85 · 1.2%Oppo
1/85 · 1.2%OptiTrack
1/85 · 1.2%Pentax
1/85 · 1.2%RED
1/85 · 1.2%vivo
1/85 · 1.2%YoloLiv
1/85 · 1.2%AKASO
none nowARRI
none nowFlashback
none nowHollyland
none nowKandao
none nowLeica
none nowOBSBOT
none nowOlympus
none nowOnePlus
none nowPanon
none nowAll charts share one scale, 0 to 40% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart.
Who moved
A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.
| Month | From | To | Creators |
|---|---|---|---|
| Sep 2026 | Insta360 | DJI | 1 |
| Sep 2026 | Sony | Insta360 | 1 |
| Sep 2026 | Sony | DJI | 1 |
| Sep 2026 | Insta360 | Sony | 1 |
| Sep 2026 | Sony | Panasonic | 1 |
| Aug 2026 | DJI | Sony | 2 |
| Aug 2026 | Canon | Sony | 2 |
| Aug 2026 | Apple | Insta360 | 2 |
| Aug 2026 | Canon | Insta360 | 1 |
| Aug 2026 | Nikon | DJI | 1 |
| Aug 2026 | DJI | Insta360 | 1 |
| Aug 2026 | DJI | Nikon | 1 |
| Aug 2026 | Sony | Hasselblad | 1 |
| Aug 2026 | Insta360 | Sony | 1 |
| Aug 2026 | Sony | Insta360 | 1 |
| Jul 2026 | Sony | Canon | 2 |
| Jul 2026 | Sony | DJI | 2 |
| Jul 2026 | DJI | Nikon | 1 |
| Jul 2026 | Insta360 | DJI | 1 |
| Jul 2026 | Canon | Insta360 | 1 |
| Jul 2026 | Insta360 | Canon | 1 |
| Jul 2026 | Leica | Panasonic | 1 |
| Jul 2026 | Apple | Canon | 1 |
| Jul 2026 | Hasselblad | Sony | 1 |