Cameras Most used cameras among creators

Sony is the most-used camera brand among creators, used by 60 of 256 documented creators as of October 2026, ahead of Apple on 54.

Every month from February 2020 to October 2026, counted as of the end of each month. The panel today is 256 creators. It was 18 in October 2020, so a brand can lose share here without losing a single creator.

Where it stands, October 2026

1. 1

   Sony

   60/256 23.4%
2. 2

   Apple

   54/256 21.1%
3. 3

   DJI

   26/256 10.2%
4. 4

   Canon

   24/256 9.4%
5. 5

   Nikon

   18/256 7.0%
6. 6

   Insta360

   12/256 4.7%
7. 7

   Panasonic

   10/256 3.9%
8. 8

   Fujifilm

   6/256 2.3%
9. 9

   Blackmagic Design

   4/256 1.6%
10. 10

    Samsung

    4/256 1.6%
11. 11

    Meta

    3/256 1.2%
12. 12

    Hasselblad

    2/256 0.8%
13. 13

    Leica

    2/256 0.8%
14. 14

    RED

    2/256 0.8%
15. 15

    vivo

    2/256 0.8%
16. 16

    Wyze

    2/256 0.8%
17. 17

    YoloLiv

    2/256 0.8%
18. 18

    GoPro

    1/256 0.4%
19. 19

    OM SYSTEM

    1/256 0.4%
20. 20

    Oppo

    1/256 0.4%
21. 21

    ARRI

    none now
22. 22

    OnePlus

    none now

All charts share one scale, 0 to 40% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart. 37 further brands have appeared here and never reached two creators at once; they are counted in the panel and in every share on this page, and not charted, because one creator, once, is a citation rather than a trend.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

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