Creator Gear

Cameras brand share

Every month from February 2023 to September 2026, counted as of the end of each month. The panel today is 85 creators — it was 13 in February 2023, so a brand can lose share here without losing a single creator.

Where it stands, September 2026

Sony

17/85 · 20.0%

DJI

13/85 · 15.3%

Canon

12/85 · 14.1%

Nikon

9/85 · 10.6%

Insta360

7/85 · 8.2%

Panasonic

7/85 · 8.2%

Apple

6/85 · 7.1%

Blackmagic Design

1/85 · 1.2%

Fujifilm

1/85 · 1.2%

Google

1/85 · 1.2%

GoPro

1/85 · 1.2%

Hasselblad

1/85 · 1.2%

Kron Technologies

1/85 · 1.2%

Meta

1/85 · 1.2%

OM SYSTEM

1/85 · 1.2%

Oppo

1/85 · 1.2%

OptiTrack

1/85 · 1.2%

Pentax

1/85 · 1.2%

RED

1/85 · 1.2%

vivo

1/85 · 1.2%

YoloLiv

1/85 · 1.2%

AKASO

none now

ARRI

none now

Flashback

none now

Hollyland

none now

Kandao

none now

Leica

none now

OBSBOT

none now

Olympus

none now

OnePlus

none now

Panon

none now

All charts share one scale, 0 to 40% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

MonthFromToCreators
Sep 2026Insta360DJI1
Sep 2026SonyInsta3601
Sep 2026SonyDJI1
Sep 2026Insta360Sony1
Sep 2026SonyPanasonic1
Aug 2026DJISony2
Aug 2026CanonSony2
Aug 2026AppleInsta3602
Aug 2026CanonInsta3601
Aug 2026NikonDJI1
Aug 2026DJIInsta3601
Aug 2026DJINikon1
Aug 2026SonyHasselblad1
Aug 2026Insta360Sony1
Aug 2026SonyInsta3601
Jul 2026SonyCanon2
Jul 2026SonyDJI2
Jul 2026DJINikon1
Jul 2026Insta360DJI1
Jul 2026CanonInsta3601
Jul 2026Insta360Canon1
Jul 2026LeicaPanasonic1
Jul 2026AppleCanon1
Jul 2026HasselbladSony1

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