Creator tools brand share

Every month from February 2023 to September 2026, counted as of the end of each month. The panel today is 104 creators — it was 12 in February 2023, so a brand can lose share here without losing a single creator.

Where it stands, September 2026

All charts share one scale, 0 to 20% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

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