Editing software brand share
Every month from September 2024 to September 2026, counted as of the end of each month. The panel today is 60 creators — it was 12 in September 2024, so a brand can lose share here without losing a single creator.
Where it stands, September 2026
Adobe
18/60 · 30.0%Blackmagic Design
8/60 · 13.3%Apple
6/60 · 10.0%Descript
3/60 · 5.0%iZotope
2/60 · 3.3%Remotion
2/60 · 3.3%CapCut
1/60 · 1.7%Capture One
1/60 · 1.7%DVLOP
1/60 · 1.7%DxO
1/60 · 1.7%Filmkid
1/60 · 1.7%Human Video Co
1/60 · 1.7%Julia Trotti
1/60 · 1.7%KDE
1/60 · 1.7%Lightricks
1/60 · 1.7%Mark Bone / Nik Pilecki
1/60 · 1.7%MotionVFX
1/60 · 1.7%Native Instruments
1/60 · 1.7%Neat Video
1/60 · 1.7%Peter McKinnon
1/60 · 1.7%Prequel
1/60 · 1.7%RE:Vision Effects
1/60 · 1.7%SideFX
1/60 · 1.7%Skylum
1/60 · 1.7%Video Editor Studio
1/60 · 1.7%Waves
1/60 · 1.7%Ableton
none nowBaby Audio
none nowCanva
none nowDJI
none nowEric Floberg
none nowEric Floberg / DVLOP
none nowFilmConvert
none nowFoundry
none nowGling
none nowIn The Mix
none nowInsta360
none nowLuminar
none nowMango Street
none nowMark Bone
none nowMrAlexTech
none nowOTOY
none nowPicture Instruments
none nowStrada
none nowSubmagic
none nowThe Chris Hau
none nowTopaz Labs
none nowVideo Copilot
none nowVideo Village
none nowAll charts share one scale, 0 to 50% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart.
Who moved
A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.
| Month | From | To | Creators |
|---|---|---|---|
| Sep 2026 | Adobe | Blackmagic Design | 1 |
| Sep 2026 | OTOY | SideFX | 1 |
| Sep 2026 | Canva | Descript | 1 |
| Aug 2026 | FilmConvert | Blackmagic Design | 1 |
| Aug 2026 | Adobe | Blackmagic Design | 1 |
| Aug 2026 | Strada | Adobe | 1 |
| Aug 2026 | Adobe | Skylum | 1 |
| Aug 2026 | Picture Instruments | Adobe | 1 |
| Aug 2026 | CapCut | 1 | |
| Aug 2026 | Adobe | CapCut | 1 |
| Jul 2026 | Gling | Blackmagic Design | 1 |
| Jul 2026 | Adobe | Picture Instruments | 1 |
| Jul 2026 | DxO | Adobe | 1 |
| Jul 2026 | Blackmagic Design | Mark Bone / Nik Pilecki | 1 |
| Jul 2026 | Luminar | Adobe | 1 |
| Jul 2026 | Adobe | Julia Trotti | 1 |
| Jul 2026 | Blackmagic Design | CapCut | 1 |
| Jul 2026 | Adobe | Capture One | 1 |
| Jun 2026 | CapCut | Gling | 1 |
| Jun 2026 | Capture One | Adobe | 1 |
| Jun 2026 | Adobe | DxO | 1 |
| Jun 2026 | Mark Bone / Nik Pilecki | Blackmagic Design | 1 |
| Jun 2026 | In The Mix | iZotope | 1 |
| Jun 2026 | Baby Audio | Native Instruments | 1 |