Headphones Most used headphones among creators

Apple is the most-used headphone brand among creators, used by 47 of 117 documented creators as of October 2026, ahead of Sony on 11.

Every month from July 2021 to October 2026, counted as of the end of each month. The panel today is 117 creators. It was 12 in July 2021, so a brand can lose share here without losing a single creator.

Where it stands, October 2026

1. 1

   Apple

   47/117 40.2%
2. 2

   Sony

   11/117 9.4%
3. 3

   Beats

   8/117 6.8%
4. 4

   Sennheiser

   6/117 5.1%
5. 5

   Bose

   4/117 3.4%
6. 6

   Nothing

   4/117 3.4%
7. 7

   Anker

   2/117 1.7%
8. 8

   Audeze

   2/117 1.7%
9. 9

   Samsung

   2/117 1.7%
10. 10

    Shure

    2/117 1.7%
11. 11

    beyerdynamic

    1/117 0.9%

All charts share one scale, 0 to 50% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart. 35 further brands have appeared here and never reached two creators at once; they are counted in the panel and in every share on this page, and not charted, because one creator, once, is a citation rather than a trend.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

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