Most used headphones among creators

Apple is the most-used headphone brand among creators, used by 6 of 15 documented creators as of September 2026, ahead of Sennheiser on 3.

Every month from July 2021 to September 2026, counted as of the end of each month. The panel today is 15 creators — it was 12 in July 2021, so a brand can lose share here without losing a single creator.

Where it stands, September 2026

All charts share one scale, 0 to 40% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

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