Most used hosting platforms among creators

Google is the most-used hosting platform brand among creators, used by 14 of 56 documented creators as of September 2026, ahead of Substack on 8.

Every month from September 2020 to September 2026, counted as of the end of each month. The panel today is 56 creators — it was 12 in September 2020, so a brand can lose share here without losing a single creator.

Where it stands, September 2026

All charts share one scale, 0 to 40% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

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