Lenses Most used lenses among creators

Sony is the most-used lense brand among creators, used by 43 of 152 documented creators as of October 2026, ahead of Canon on 20.

Every month from March 2020 to October 2026, counted as of the end of each month. The panel today is 152 creators. It was 13 in October 2020, so a brand can lose share here without losing a single creator.

Where it stands, October 2026

1. 1

   Sony

   43/152 28.3%
2. 2

   Canon

   20/152 13.2%
3. 3

   Sigma

   16/152 10.5%
4. 4

   Nikon

   10/152 6.6%
5. 5

   Tamron

   9/152 5.9%
6. 6

   Zeiss

   8/152 5.3%
7. 7

   Viltrox

   6/152 3.9%
8. 8

   Panasonic

   5/152 3.3%
9. 9

   Insta360

   4/152 2.6%
10. 10

    Blazar

    2/152 1.3%
11. 11

    Helios

    2/152 1.3%
12. 12

    Leica

    2/152 1.3%
13. 13

    Moment

    2/152 1.3%
14. 14

    OPPO

    2/152 1.3%
15. 15

    Sirui

    2/152 1.3%
16. 16

    DJI

    1/152 0.7%
17. 17

    DZOFilm

    1/152 0.7%
18. 18

    Hasselblad

    1/152 0.7%
19. 19

    Laowa

    1/152 0.7%
20. 20

    Olympus

    1/152 0.7%
21. 21

    Panasonic Lumix

    1/152 0.7%
22. 22

    Voigtlander

    1/152 0.7%
23. 23

    Thypoch

    none now

All charts share one scale, 0 to 60% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart. 35 further brands have appeared here and never reached two creators at once; they are counted in the panel and in every share on this page, and not charted, because one creator, once, is a citation rather than a trend.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

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