Lighting Most used lighting among creators

Godox is the most-used lighting brand among creators, used by 15 of 105 documented creators as of October 2026, ahead of Aputure on 13.

Every month from May 2020 to October 2026, counted as of the end of each month. The panel today is 105 creators. It was 13 in October 2020, so a brand can lose share here without losing a single creator.

Where it stands, October 2026

1. 1

   Godox

   15/105 14.3%
2. 2

   Aputure

   13/105 12.4%
3. 3

   Philips

   8/105 7.6%
4. 4

   Zhiyun

   6/105 5.7%
5. 5

   amaran

   4/105 3.8%
6. 6

   Elgato

   4/105 3.8%
7. 7

   Govee

   3/105 2.9%
8. 8

   Insta360

   3/105 2.9%
9. 9

   Neewer

   3/105 2.9%
10. 10

    Profoto

    3/105 2.9%
11. 11

    Westcott

    3/105 2.9%
12. 12

    GVM

    2/105 1.9%
13. 13

    K&F Concept

    2/105 1.9%
14. 14

    Nanlite

    2/105 1.9%
15. 15

    SmallRig

    2/105 1.9%
16. 16

    Falcon Eyes

    none now
17. 17

    Lume Cube

    none now

All charts share one scale, 0 to 60% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart. 66 further brands have appeared here and never reached two creators at once; they are counted in the panel and in every share on this page, and not charted, because one creator, once, is a citation rather than a trend.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

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