Storage Most used storage among creators

Google is the most-used storage brand among creators, used by 23 of 125 documented creators as of October 2026, ahead of Samsung on 15.

Every month from March 2021 to October 2026, counted as of the end of each month. The panel today is 125 creators. It was 12 in March 2021, so a brand can lose share here without losing a single creator.

Where it stands, October 2026

1. 1

   Google

   23/125 18.4%
2. 2

   Samsung

   15/125 12.0%
3. 3

   SanDisk

   10/125 8.0%
4. 4

   Lexar

   9/125 7.2%
5. 5

   UGREEN

   7/125 5.6%
6. 6

   ProGrade Digital

   6/125 4.8%
7. 7

   Apple

   5/125 4.0%
8. 8

   Dropbox

   5/125 4.0%
9. 9

   Crucial

   4/125 3.2%
10. 10

    Amazon Web Services

    3/125 2.4%
11. 11

    Angelbird

    3/125 2.4%
12. 12

    Glyph

    3/125 2.4%
13. 13

    Sony

    3/125 2.4%
14. 14

    Western Digital

    3/125 2.4%
15. 15

    Backblaze

    2/125 1.6%
16. 16

    OWC

    2/125 1.6%
17. 17

    Sharge

    2/125 1.6%
18. 18

    Kingston

    1/125 0.8%
19. 19

    LaCie

    1/125 0.8%
20. 20

    Toshiba

    1/125 0.8%
21. 21

    Seagate

    none now

All charts share one scale, 0 to 30% of the panel. A flat line at the bottom is a brand with no reading, not a missing chart. 29 further brands have appeared here and never reached two creators at once; they are counted in the panel and in every share on this page, and not charted, because one creator, once, is a citation rather than a trend.

Who moved

A move is one creator whose most recent reading changed brand between two consecutive months. Creators entering the panel for the first time are not counted — that would inflate every brand with people who simply appeared.

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