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LensesBest lens for YouTube: what creators use

creators counted
129
on Sony FE 24-70mm f/2.8 GM II
15
on Sony
50%

Compiled by from 578 reports (YouTube and 3 more outlets). Last updated . How we count

Lenses split many ways, across mounts and focal lengths, so here the brand is the firmer answer and the model list a snapshot. Both count what creators were reported shooting with in the past year.

Which lens brand do YouTubers use most?

Sony, with 65 of 129 creators (50%). Sigma is second with 41.

What lens do most YouTubers use?

Sony FE 24-70mm f/2.8 GM II, used by 15 of the 129 creators counted. Sony FE 16-35mm f/2.8 GM II is next with 13.

By brand

Creators counted once per brand, however many of its products they use.

  1. Sony50%65
  2. Sigma32%41
  3. Canon25%32
  4. Tamron19%25
  5. Nikon16%21
  6. Hasselblad14%18
  7. Panasonic14%18
  8. Viltrox13%17

The models, ranked

  1. 1
    Sony FE 24-70mm f/2.8 GM II

    15 creators, $2,449.99

    Tech Therapy (October 2026), Sidney Diongzon (September 2026), YCImaging (September 2026), FlytPath (September 2026), Tom Buck (September 2026), Just Josh (September 2026), and 9 more

  2. 2
    Sony FE 16-35mm f/2.8 GM II

    13 creators, $2,599.99

    FlytPath (September 2026), Tom Buck (September 2026), Dunna Did It (September 2026), Paul Davids (August 2026), Mark Bone (August 2026), Pat Kay (August 2026), and 7 more

  3. 3
    Canon RF 20-50mm f/4 L IS USM PZ

    10 creators, $1,399.00

    James Reader (October 2026), DPReview TV (October 2026), Manny Ortiz (August 2026), Kyle Meshna (July 2026), CVP (July 2026), Think Media (June 2026), and 4 more

  4. 4
    Sony 70-200mm

    9 creators, $3,098.00

    Sidney Diongzon (September 2026), Roberto Blake (September 2026), Jason Hermann (August 2026), Tom Buck (August 2026), Manny Ortiz (August 2026), Julia Trotti (July 2026), and 3 more

  5. 5
    Hasselblad XCD 35–100mm lens

    8 creators, ≈$4,967

    Matt Granger (October 2026), Mark Bennett's Camera Crisis (September 2026), Kyle Meshna (September 2026), James Popsys (July 2026), Chris Hau (July 2026), TheCameraStoreTV (June 2026), and 2 more

  6. 6
    Sony FE 20mm F1.8 G

    6 creators, $998.00

    Zac Sopak (October 2026), Jon Adams (October 2026), Dark Corner Studios (September 2026), Ben Johnson (September 2026), YCImaging (August 2026), Jason Hermann (April 2026)

  7. 7
    Sony FE 24mm F1.4 GM

    6 creators, $1,598.00

    Tom Buck (October 2026), Jason Morris (September 2026), Paul Davids (August 2026), Otto Julian (August 2026), Jason Vong (July 2026), The Art of Photography (February 2026)

  8. 8
    Sony 20mm f/1.8

    5 creators, $998.00

    YCImaging (October 2026), Tech Through The Lens (September 2026), Jamie Paige (July 2026), Jason Hermann (December 2025), Think Media (December 2025)

  9. 9
    Sony FE 35mm f/1.4 GM

    5 creators, $1,499.99

    Julia Trotti (October 2026), Sidney Diongzon (September 2026), Paul Davids (August 2026), Jason Morris (August 2026), Gerald Undone (February 2026)

  10. 10
    Sony FE 400mm f/4.5 G Master

    5 creators, $2,698.00

    Dustin Abbott (September 2026), Damien Bernal (September 2026), Manny Ortiz (September 2026), Jared Polin (September 2026), PetaPixel (September 2026)

  11. 11
    Canon RF 28-70mm f/2 L USM

    4 creators, $3,199.00

    Jared Polin (October 2026), Peter McKinnon (September 2026), Irene Rudnyk (April 2026), Think Media (December 2025)

  12. 12
    Canon RF 45mm F1.2 STM

    4 creators, $429.99

    Julia Trotti (September 2026), Gordon Laing (August 2026), Manny Ortiz (January 2026), Think Media (December 2025)

  13. 13
    Nikon 100-400mm

    4 creators, $2,796.95

    Mark Denney (September 2026), Matt Granger (August 2026), Pierre T. Lambert (June 2026), Nigel Danson (November 2025)

  14. 14
    Sigma 85mm F1.2 DG | Art

    4 creators, $1,599.00

    Matt WhoisMatt Johnson (October 2026), Tony & Chelsea Northrup (September 2026), Bobby Tonelli (September 2026), PetaPixel (September 2026)

  15. 15
    Sony 2x Teleconverter

    4 creators

    Srod Almenara (September 2026), Damien Bernal (September 2026), Pat Kay (August 2026), Christopher Frost (August 2026)